The Empowering People Programme

The Empowering People Programme is the newest of BirdLife South Africa’s various programmes, having only been formed in 2020, and is the most people-focused branch of our work. Currently, the Programme includes just two components – the Avitourism Project and the Wakkerstroom Tourism and Education Centre.

The Avitourism Project is involved in supporting avitourism throughout South Africa through the training of community bird guides, maintaining a network of Birder Friendly Establishments and Tour Operators, overseeing the Birding Routes, and by promoting birding in South Africa locally and abroad.

The Wakkerstroom Tourism and Education Centre is located just outside the town of Wakkerstroom in the Mpumalanga grasslands. The Centre has an active role in the local community through various educational projects and by attracting birders who can make use of the accommodation facilities and the bird guiding services on offer.