Species Champions are companies, organisations or individuals who financially support the work done by the Species Guardians. It is their generous contributions that allow the Preventing Extinctions Programme to focus on saving our threatened species.
By becoming a BirdLife Species Champion, a donor will be making a direct contribution to help prevent extinctions! The full donor contribution is used in PEP – the largest percentage is allocated to the conservation of the threatened species, and a smaller percentage to BirdLife International and the local BirdLife Partner (BirdLife South Africa in South Africa), with these funds allowing the PEP to explore more champions for other similarly globally threatened species.
Successful conservation projects are rarely short term undertakings. Therefore, PEP projects cannot be launched for one year and abandoned in the next; we therefore encourage donors to commit to the project for three to five years. In return for a three year funding commitment (or one year commitment of equivalent financial value that will cover the project for a minimum of three years), the donor will be recognised and acknowledged as the Species Champion by BirdLife South Africa (and BirdLife International) for the time period.
Reciprocal benefits to Species Champions
If donations to conservation require some form of reciprocal benefit, especially for corporate donors, the PEP provides these. Every Species Champion is licensed to use two logos – the BirdLife Species Champion logo as well as the BirdLife Preventing Extinctions Programme logo. The benefits thus include reputation through association, publicity opportunities and access to new customers. On the BirdLife International website new species champions enjoy “top billing” for as long as they are the newest signing. Second, species champions are advertised and promoted on banners and posters at national and international events. High profile coverage is further provided in the internationally published World Birdwatch and Rare Bird Yearbook.
However, the largest trade-off for any Species Champion should be in the trade-off to conservation and the prevention of extinction of a single species.