BirdLife South Africa aims to promote South Africa as a top-class bird watching destination which is vital for the long-term conservation of the country’s wild birds and their habitats. The BirdLife South Africa Birding Routes provide birders information on where to go birding, who to go birding with and where to stay in South Africa.
An integral part of the Birding Routes is partnerships with local accommodation establishments. Global trends in ecotourism have indicated a willingness from ecotourists to support establishments that undertake activities that are in line with the principles of responsible tourism. BirdLife South Africa has undertaken to ensure that all the accommodation establishments that they support operate in an environmentally and social sustainable manner in line with the mission statement of BirdLife South Africa.