49M is an initiative that encourages South Africans from all walks of life to band together and save electricity. South Africa produces about 45% of all the electricity generated on the continent and as our economy expands, so does our demand for energy.

49M is about a better future for all South Africans economically, socially and environmentally. The initiative asks that we look for a sustainable future and a better tomorrow for all. Remember, energy efficiency is not only a national concern, it is a global concern.

Whether you’re a business owner or you’re concerned about the environment, every choice you make, no matter how big or small, has the ability to make a huge difference to the country’s energy consumption.

There’s lots that you can do to help, from telling your coworkers and family about the 49M initiative to simply remembering to turn off the lights when you leave the room.

If you’d like to become a 49M campaigner and see how else you can help, visit the 49M website http://www.49million.co.za/